5 best free crm apps and how to download

We explore the top five free crm applications and we explain how to download them to optimize your customer management.

What is a CRM application?

A CRM (Customer Relationship Management) application is a system that helps to manage and optimize customer relationships.

These applications allow you to store contact information, record interactions and perform a detailed follow-up of each customer.

With a CRM, companies can better organize their sales, customer service and marketing in one place.

CRMs are especially useful for small and medium-sized companies that need to improve their organization without large investments.

There are different types of CRMs, and many of them are available for free.

Free CRM applications usually offer the essential functions for managing customers and organizing sales data.

5 best free CRM applications

CRM applications are essential tools for managing customer relationships.

These applications allow you to organize contacts, track interactions and improve the customer experience.

There are several free CRM application options that offer advanced features at no cost.

Read on to discover the best options to optimize your customer management without investing in expensive software tools.

1. HubSpot CRM

HubSpot CRM is one of the most popular and comprehensive free CRM applications on the market.

This CRM offers a user-friendly and easy-to-use interface, ideal for sales, marketing and customer service teams.

HubSpot CRM allows you to manage contacts, record interactions and perform automatic follow-ups at no cost.

In addition, it offers marketing tools such as mass mailings, email templates and basic marketing automation.

The system also includes a control panel where sales statistics can be viewed in real time.

HubSpot CRM is highly scalable, so you can add advanced features if you decide to upgrade to the paid version.

This application integrates with other HubSpot tools, as well as emails and calendars.

Pros:

• Intuitive and easy to use interface.
• Advanced features for sales and marketing.
• Integration with external tools.

Cons:

• Some advanced features are only available in the paid version.
• The free version has limits on storage capacity.

Specific functionalities:

• Call and mail registration.
• Marketing tools such as email templates and email tracking.
• Basic sales automation.

Where to downloadHubSpot website.

Zoho CRM

Zoho CRM is another one of the best free CRM applications, ideal for small and medium-sized businesses.

This CRM allows you to store contact information, assign tasks, and track customers in real time.

Zoho CRM also offers automation tools and detailed reporting.

The Zoho CRM interface is highly customizable, allowing you to adapt the application to the specific needs of each company.

In addition, Zoho CRM integrates with other applications in the Zoho suite, such as Zoho Mail and Zoho Books.

One of the most useful features of Zoho CRM is its artificial intelligence functionality, which helps to foresee sales opportunities.

Zoho CRM offers a free version for small teams, with key features to manage sales and customers.

Pros:

• Highly customizable.
• Integration with Zoho's suite of applications.
• Artificial intelligence function for sales forecasting.

Cons:

• The free version has limitations in terms of users and storage.
• Some advanced features require a paid subscription.

Specific functionalities:

• Sales automation and reporting.
• Customization of the interface and control panel.
• Artificial intelligence tools for sales forecasting.

Where to downloadZoho website.

3. Bitrix24

Bitrix24 is a free CRM application that combines sales functions with internal communication and collaboration tools.

Bitrix24 allows you to manage contacts, record interactions, and assign tasks to team members.

It also includes features such as video conferencing, internal chat and project management, ideal for remote teams.

This CRM also offers marketing automation tools, such as automated emailing and lead tracking.

Bitrix24 can be integrated with applications such as Google Calendar and Microsoft Outlook.

A unique feature of Bitrix24 is that it allows you to create customized workflows, adjusting to the internal processes of each company.

Pros:

• Internal communication and collaboration functions.
• Integration with external tools such as Google Calendar.
• Customizable workflow.

Cons:

• The interface can be complex for novice users.
• The free version has storage and user limits.

Specific functionalities:

• Videoconferencing and chat tools.
• Marketing automation and lead tracking.
• Creation of customized workflows.

Where to downloadBitrix24 website.

4. Freshsales

Freshsales is a free CRM application focused on sales and lead management.

Freshsales allows you to register contacts, manage opportunities and track the entire sales process.

In addition, it offers advanced features such as email and call tracking, and the creation of detailed customer profiles.

Freshsales includes automation tools that make it easy to send automatic emails and reminders.

The application also allows you to assign different stages to each sales opportunity, which facilitates the organization of the process.

Pros:

• Focus on sales and business opportunities.
• Advanced automation and mail tracking functions.
• Easy to use interface adapted to sales processes.

Cons:

• Limited functionality in the free version.
• Advanced analysis functions are only available in the paid version.

Specific functionalities:

• Follow-up of e-mails and calls.
• Task automation and reminders.
• Management of sales stages and opportunities.

Where to downloadFreshsales website.

5. Agile CRM

Agile CRM is a free application designed to manage sales, marketing and customer service on a single platform.

It offers features such as contact management, marketing automation and performance analysis.

Agile CRM allows users to create automated mailing campaigns and track them efficiently.

The interface is intuitive and is well suited to both small sales teams and larger companies.

Agile CRM can be integrated with tools such as Google Apps, Twitter, and LinkedIn.

Pros:

• All in one: sales, marketing and customer service.
• Integration with social networks and other applications.
• Marketing automation tools.

Cons:

• The free version has a limit of 10 users.
• Some advanced features require a paid subscription.

Specific functionalities:

• Mailing campaigns and marketing automation.
• Integration with social networks.
• Real-time performance analysis.

Where to downloadAgile CRM website.

How to download free CRM applications

Access the official websites of each application from your computer's browser.

Create a free account on the CRM platform of your choice.

Download the application if you want to use it on mobile devices, through the Google Play Store or App Store.

Log in with your account to start configuring and customizing the CRM according to your company's needs.

Configure basic contact management, task management, and automation functions to optimize the use of the CRM.

Explore the additional features offered by each free CRM to maximize your customer management performance.

How do CRM applications work?

CRM applications work by storing and organizing all relevant customer information in a single system.

Through the application, users can enter contact data, interaction notes, and details about purchases or services.

CRMs also allow you to assign tasks to different team members, improving collaboration and follow-up.

These applications offer a complete view of the customer lifecycle, from the first contact to the closing of a sale.

They also often include analysis tools that display statistics and graphs on sales performance.

In a CRM, all information is updated in real time, allowing quick and organized access.

Some CRMs also integrate automation features, such as automatic reminders or automatic responses to customers.

This ability to centralize and automate tasks helps companies save time and improve efficiency.

CRM applications can be customized according to the needs of each company.

Functionalities of CRM applications

CRM applications offer a variety of functionalities that help improve customer management.

Here are some of the key features you can find in a CRM application:

• Contact managementStores customer contact information, including name, email, phone and other relevant details.
• Interaction logAllows you to record all interactions with each customer, whether by mail, phone calls, or meetings.
• Tasks and remindersAssign tasks to team members and set reminders for follow-ups.
• Sales automation: Helps automate certain parts of the sales process, such as sending welcome emails or purchase reminders.
• Reports and analysisGenerates reports and graphs to analyze sales performance and customer satisfaction.
• Opportunity trackingSales opportunities management: Manages sales opportunities and assigns different stages in the buying process.
• Integration with other toolsAllows you to connect the CRM with other applications, such as e-mails or calendars.
• Collaboration functionFacilitates collaboration between different team members, allowing the sharing of notes and comments on specific clients.
• Customization of customer profilesTailor the CRM according to the specific data needed by each company.

Is it worth downloading a free CRM application?

For small and medium-sized companies, a free CRM can be an excellent option for managing customer relationships without incurring high costs.

The free versions of CRM offer essential functionalities that cover most sales and contact management needs.

As the business grows, paid versions allow you to add advanced features and expand your team of users.

In conclusion, free CRM applications are a practical, flexible and affordable solution to optimize the organization of any company.